Folks are raving about this advertisement featuring a male model named Itisak Wuttanawat modeling a Wacoal Mood Boost-Up bra. Wuttanawat femulates through the first third of the ad, then in the remainder of the ad, he defemulates to reveal that - surprise - he is really a guy.
What's the point?
Andrej Pejic femulated to model a new Hema push-up bras for print advertisements back in 2011. The point of those ads seemed to be that if the bras worked so well for a guy, just think how well they would work for a gal.
That may be the point of the Wacoal ads, too. But considering what I wrote on Tuesday in my Follow the Money post, wouldn't it make the accountants at Wacoal happy if in addition to gals, guys bought their bras to wear, too?
By the way, the new Hema bras sold out in all sizes four days after the Pejic ad campaign began!
A faction of fellows femulating 100 years ago.
Wearing Gabby Skye (Stana loves this dress!).