Have you noticed this trend: feminine male models (above left) and masculine female models (above right) modeling womenswear alongside the typical feminine female models.
To whom are fashion designers trying to sell? Of course, they are trying to sell womenswear to women, but are they also trying to sell womenswear to men?
Are they using feminine male models to convince pretty boys that it is ok to wear womenswear? And are they using masculine female models to convince manly boys that it is ok to wear womanswear, too?
Is this just wishful thinking on my part?
Visit their online store and you will find that it "is genderless, with no department captioned for women or men."
Is this the beginning of the end of gendered clothing sales? Someday, you may walk into Macy's and discover that the "women's" and "men's" departments have been merged into an "adult" department where racks of trousers hang next to racks of dresses for both her and his shopping pleasure.
By the way, it comes as no surprise that feminine male model, Andrej Pejic, is the face of Mademe's line of men's womenswear (or "menswomenswear").