Every May and December for the past four years, I have done "outreach" at Southern Connecticut State University (SCSU) in New Haven.
According to Wikipedia, outreach "is an effort by individuals in an organization or group to connect its ideas or practices to the efforts of other organizations, groups, specific audiences or the general public. Unlike marketing, outreach does not inherently revolve around a product or strategies to increase market share. Typically non-profits, civic groups, and churches engage in outreach.
"Outreach often takes on an educational component (i.e., the dissemination of ideas), but it is increasingly common for organizations to conceive of their outreach strategy as a two-way street in which outreach is framed as engagement rather than solely dissemination or education."
Personally, I do outreach to educate the civilian population about being trans and next week, I will be doing outreach at two Human Sexuality classes at SCSU along with other trans representatives from Stonewall Speakers.
We begin each class with each of us telling our trans life stories, then the students ask us questions for the remainder of the class.
Typically, there are four to six of us: two or three male-to-females, one or two female-to-males, and often the spouse of one of the male-to-females. As a result, the students hear variety the trans experiences.
Hopefully, the students go away with a better understanding of what it means to be trans and realize that we are not freaks, but are just like other people they may encounter on a daily basis.