Wednesday, November 26, 2008

bras for boys

This story has been bouncing around the Internet for almost a week now and I am getting mixed messages from the various reports I have read.

According to the Reuters article, "A Japanese online lingerie retailer is selling bras for cross-dressing men and they've quickly become one of its most popular items.

"Since launching two weeks ago on Rakuten, a major Japanese web shopping mall, the Wishroom shop has sold over 300 men's bras for 2,800 yen ($30) each. The shop also stocks men's panties, as well as lingerie for women."

The mixed message is whether the retailer is targeting its boy bras for crossdressers or non-crossdresser, although I am sure they will accept anybody's money!

The beginning of the Reuters article indicates that crossdressers are the target customers, then the article seems to contradict itself by quoting the Executive Director of the retailer, "I think more and more men are becoming interested in bras. Since we launched the men's bra, we've been getting feedback from customers saying, 'Wow, we'd been waiting for this for such a long time.'"

Other reports (like this one from Wallet Pop and this one from Inventor Spot) indicate that non-crossdressing males and metrosexuals are the target customers.


  1. This begs the question, though: why are non-crossdressing males interested in wearing bras?

  2. tgjaye --- That's a good question! Maybe they need the support, maybe they are trying to be fashionable, or maybe they are crossdressers in denial.

  3. The blue grey bra in the picture for the Reuters story is fab, though I suspect that's not actually one of the male examples to which the article refers.

    I have something like that (slightly less lace and a slightly darker color) on the way to me right now from Calvin Klein, and I can't for my package to arrive. That color really pops out with the under tone of orange in my part-Asian skin.

  4. Gemma --- I think you are correct. The blue gray bra in the article is not a boy bra.

  5. why cant men wear bars if it gets them excited like men wearing a womens onpiece swimsuit